Email Marketing

Marena Cosmos optimizes corporate marketing with IMPGO

The Marena Cosmos team, led by Jack Weiss, President / CTO, Kathy Marena, Partner / Creative Director, and Scott Shushanksy, Director of Sales, saw too many agencies, corporations, and global organizations grappling with multiple, unrelated marketing technologies. So they decided to fix the problem with a single automated platform that organizes and distributes digital assets, content and branded materials.

“The key to creating easy-to-use marketing and sales enterprise software is understanding the creative process and user experience with the tools used by creatives and marketing professionals.” said Jack Weiss. “I always talk about data structures and the cloud, and Kathy reminds me that we make software for real people.”

Customizable and true to scale
In marketing and sales, one size doesn’t fit all. The team at Marena Cosmos understands this. Using a collaborative approach, they create a bespoke, simple and scalable solution that is tailored to the specific requirements of a company. As a business grows and changes are needed, teams can use the IMP to add features and integrations such as email, social media, print marketing, and digital asset management.

“Our team has seen the tremendous impact IMPGO has had on our marketing and branding initiatives in many ways. A tailored platform that ties directly to our extensive branding and marketing resources has streamlined our campaigns and creative production and freed us up and time saves money. The Marena Cosmos team is there every step of the way. “ said Andrea Sansotta, Director of Marketing at NewYork-Presbyterian Hospital.

characteristics

  • Automation & collaboration – Sales and marketing teams work together on one easy-to-use, integrated platform. Design, schedule and analyze posts on social media platforms or target key accounts with email messages that create leads and increase sales.
  • Digital asset management – Store, organize and share digital assets across teams in an office or around the world. With bespoke cataloging and searching, your team can easily find what they need, when they need it.
  • Company and individual reports – Keep track of key performance indicators with reports. Create reports for teams and individuals across marketing channels and pull data directly from the portal.
  • Brand management – Regardless of whether your teams are distributed locally or worldwide, you achieve uniform branding and messaging. In the Brand Center, you can save, create and edit related brand content such as custom templates, logos, marketing collateral and brand guidelines.

Marena Cosmos developed IMPGO from years of developing customer-specific marketing solutions for customers in various companies and industries. The automated and collaborative capabilities improve the effectiveness of corporate marketing and eliminate layers of disconnected technology and processes to bring teams together on one user-friendly platform.

Learn more about the benefits of marketing automation in Jack Weiss’ Forbes article Enterprise brand management, marketing automation and the often overlooked financial opportunities.

About Marena Cosmos
Marena Cosmos is an award-winning traditional and digital marketing agency that has built a leading custom SaaS all-in-one marketing platform called IMPGO. Our friendly, dedicated team works with our customers from start to finish, from conception to delivery, and offers a comprehensive support program. To find out more about Marena Cosmos and IMPGO, visit us at https://marenacosmos.com/ and https://impgo.com/.

Contact:
Jack Weiss
President / CTO
212.243.3070
[email protected]

SOURCE Marena Cosmos

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Revised labeling and marketing regulations for Prop 65 in California

On January 8, 2021, the California Environmental Protection Agency’s Office of Environmental Health Hazard Assessment (OEHHA) published Proposed changes on Article 6 of the State Implementation Regulations Safe Drinking Water and Toxic Enforcement Act 1986These changes require every company to use short warnings to revise their labeling and marketing compliance plans.

Compliance with California Proposition 65 is a well-known hurdle for companies selling consumer goods in the state. According to Proposition 65, consumers must be given a “clear and appropriate warning” about exposure certain chemicals identified by the California Office for Environmental Impact Assessment (OEHHA) to cause cancer, birth defects, or other reproductive harm. Manufacturers, distributors, and retailers who fail to provide such a warning are at risk of enforcement lawsuits from the California Attorney General or the public who place the burden of proof on the defendant to demonstrate compliance. Substantial fees of up to $ 2,500 per violation per day may apply.

The warning for a product that may cause exposure to a carcinogen typically requires disclosure of one or more such chemicals. For example:

warning signWARNING: This product can expose you to chemicals, including [name of one or more chemicals], Which [is/are] known in the state of California to cause cancer. For more information, see www.P65Warnings.ca.gov. ”

Currently, the provisions of Prop 65 (27 CCR § 25603), following the changes made in 2016, allow companies to use abbreviated “short form” warnings when the warnings are placed “on the product”. Many companies have shown interest in these short warnings on their products as well as on their websites, because the shortened warnings do not require the disclosure of a listed chemical. For example for a listed carcinogen:

warning sign WARNING: Cancer – www.P65Warnings.ca.gov. ”

The rule creation proposed on January 8th would change the existing provisions for short warnings as follows:

  • Only use the short warning (a) on products with a label space of 5 square inches or less or (b) if the standard warning does not fit;

  • Eliminate the use of short warnings for Internet and catalog alerts, even when a compliant short notice is used on the product itself;

  • Clarification on how to use short warnings for food;

  • Requirement that the name of at least one chemical be included in the short notice; and

  • Require the words “risk” and “exposure” in the warning.

These changes are not surprising as OEHHA has previously raised concerns about the prophylactic use of short warnings, even when companies have no actual knowledge of exposure to a listed chemical.

Changes to the California Code of Regulations must be made in accordance with the California Administrative Procedures Act, which provides a deadline for public comments on the proposed changes. Comments can be submitted online at https://oehha.ca.gov/comments until March 8, 2021.

After the comment period on the proposed regulations has expired, the OEHHA will issue a final regulation. The changes to the short warnings would take effect one year after these final provisions were made. The changes also include a sell-through provision that the warning changes will not apply to products manufactured prior to the Effective Date.

Copyright © 2020 Womble Bond Dickinson (USA) LLP All rights reserved.National Law Review, Volume XI, Number 20

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Marketing Company 2021 – Hawaii Business Magazine

These trusted marketing firms help local businesses reach out to consumers, market their products, and keep their business going.

iQ 360: Build and protect reputations

We are brave communicators. In today’s world of ephemeral content and short attention spans iQ 360 creates messages that are important, have an impact and endure. We build and protect reputations from all angles – crisis communication, public relations, branding, digital, content and creative.

Photo: Courtesy of iQ360

iQ 360 works with companies and CEOs across the country to create value, minimize risk, increase success and achieve results. As a women and minority owned company with teams in Hawaii, California, New York, and Washington, DC, our influence reaches diverse locations, industries, and audiences.

Communication has the power to change a company, a community and the world. Whether you’re facing a complicated crisis, launching an exciting new product, or repositioning your company’s brand, knowing when and how to communicate – or if you need to do it at all – takes instinct, sound judgment, and an impressive track record . Find out more about our services at iQ360inc.com.

iQ 360
1000 Bishop Street, Suite 500, Honolulu, HI 96813
(808) 536-2729 | [email protected]
iQ360inc.com

OMG Marketing Communications: Creativity. For trade and business.

Integrated marketing is a science, but storytelling is an art.

Eye-catching, unforgettable content that is convincing is just the beginning of what we at OMG offer. We’re results-driven brand managers and spokespersons who deliver your message using the latest data-driven digital technology available in today’s ever-changing media landscape.

OMG Marketing Communications is the product of a new era in communications that was not possible in years past. It combines decades of fundamental marketing experience with award-winning creatives using the latest media technologies.

Creativity is no longer limited to producing messages that compel consumers to act. Today’s creativity extends to the use of a media universe in which channels for reaching new perspectives are constantly emerging, growing, falling and shifting in relative value.

OMG offers proven advertising and communication in practice. And we do it for less. Please contact us to learn more at (808) 529-4368 or E-Mail [email protected]. visit oahumediagroup.com.

OMG Marketing Communications
500 Ala Moana Blvd, Suite 7-515, Honolulu, HI 96813
(808) 529-4368 | [email protected]
oahumediagroup.com

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What next? Adweek’s outlook 2021 for media, marketing and technology

At the start of a new year, a time of unprecedented change in media, marketing and technology has left the industry with burning questions: When is a recovery forecast and what factors will affect the schedule? When all is said and done, which industries will see the most radical changes? And how are marketers, publishers and brands preparing for a new normal? Our editors are breaking down where we were before the pandemic, where we are now, and most importantly, where we are going.


Brand Marketing Outlook: Brands went into 2020 with the consumer focus – creating more personalized experiences for them, giving them a variety of ways to access their brand, and advocating for causes and issues they believe in. The events of 2020 did not change these priorities, but made them more important. … Click here Read more from Diana Pearl, Brand Marketing Editor.


Media outlook: Last year started with publishers in a dilemma about how to keep their programmatic advertising business going beyond 2022 when Google stopped supporting third-party cookies on its Chrome browser. After a turbulent year, the question now arises of how publishers will remain agile, especially as they are grappling with the same situation they have had since March last year, namely how to forecast in a time of uncertainty. … Click here to read more from media editor Lucinda Southern.


Convergent TV outlook: In early 2020, the television industry focused on introducing new streaming services to keep up with Netflix while preventing audiences from giving up linear television. A year later, Covid-19 changed everything. At the same time, nothing has really changed. … Click here to read more from TV editor Jason Lynch.


Programmatic outlook: Covid-19 had an impact on programmatic advertising, but the shock, while immediate, was relatively brief, as programmatic lends itself well to rejuvenating marketers’ confidence. Meanwhile, battles between some of the iconic Silicon Valley names, including Apple and Google, will determine the fate of countless ad tech companies whose data practices are increasingly the subject of government control around the world. … Click here to read more from programmatic editor Ronan Shields.


Creativity Outlook: The Covid-19 pandemic brought global ad production to a standstill, forcing the marketing triumvirate of agencies, customers, and manufacturing to rewrite all the rules for producing work. Now that the advertising industry is looking to a post-pandemic future, the question is not whether something has changed. The question is whether everything has changed. … Click here Read more from creative and innovation editor David Griner.


Agencies outlook: While we’re focusing on 2021 there’s no sense of what would be termed “calm”, but agencies have a better understanding of where to go after the events of 2020. The stores figured out how to get lean. You have a new meaning. And new opportunities, especially in e-commerce, offer green shoots amid the ashes. … Click here Read more from agency editor Doug Zanger.


We also asked our readers and community members– from young professionals to experienced C-suitors – to share what they see in a year that is second to none. … Click here to read more from the Adweek community.


A new year offers the opportunity to reset. In this digital series, Adweek examined the changes in 2021 and answered a few other burning questions:

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Why do real estate planners need to invest in digital marketing?

TUCSON, AZ, USA, January 18, 2021 /EINPresswire.com/ – If you own an estate planning law firm, your long-term success without investing in digital marketing can be seriously impacted. As more customers search for local businesses online, digital marketing has changed the way many markets work. A smart digital marketing strategy has become an absolute must for any local business looking to attract new customers and grow their online presence.

If you want your business to stand out in an established market and your message to be heard by as many potential customers as possible, you need to expand your relevance across the web. The days of newspaper advertisements and printed advertisements are over. We are in the age of the internet and have been for several years. Here are top reasons why you need to make digital marketing your top priority in 2021:

Consumer culture
Print media has become less important as more and more users find businesses (and most other information) on the web. You need to start by offering engaging content that can help your audience make their buying decisions. Building a strong online presence will make your company much easier to find, which in turn will help attract new customers to your practice.

Digital marketing is inexpensive
If you think SEO and social media marketing campaigns are expensive, you haven’t checked print media prices. Every business wants affordable ways to sell their services to their audiences, and digital marketing can be a significant and viable option in 2021. Compared to traditional ad methods, SEO and other digital marketing channels can be much more effective.

Address smartphone users
People seem to spend most of their time looking at laptops and mobile screens. What’s the point of putting a business ad in an expensive newspaper if no one is going to read it? From texting friends to listening to lectures online, users spend hours on their cell phones. Digital marketing gives you the opportunity to address the needs of targeted smartphone users.

Build a brand image
Whenever people see your product or hear your brand name, the first thing they do is look up your business on Google. A strong company website design and professional details can help build a positive perception of your company. Many consumers choose a company for products and services only after researching that company online.

Increase the ROI of your business
Effective digital marketing strategies don’t require a lot of investment. With a relevant marketing channel, you can acquire lots of new customers without spending a lot of money. Digital marketing can easily increase operational sales if you address the right target group. A few hundred dollars have been spent on micro-targeting on social media alone Facebook Ads can generate thousands of dollars in new business. So be smart and invest in digital media marketing for an impressive ROI.

Final verdict.
Digital marketing can be a huge benefit for your business. Call us at (833) 264-4968 or visit us at https://estateplanningdigitalmarketing.com to schedule your free consultation.

Don’t forget to follow us on Facebook.

Media work
Estate planning digital marketing
+1 (833) 264-4968
email us here

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Industrial Pallet Washer Market Is Expected To Show The Most Growth In 2027 – KSU

Industrial

Understand the impact of COVID-19 on the Industrial Pallet Washer Market and our analysts are monitoring the situation worldwide.
Industrial Pallet Washer Market Analysis 2021-2027

The Industrial Pallet Washer Market report examines key factors for the Industrial Pallet Washer that need to be understood by both existing and recent market players. The report highlights the essential elements such as market share, profitability, production, sales, manufacturing, advertising, key market players, regional segmentation, and many more important aspects related to the global Industrial Pallet Washer Market. And the main actors in the report are, Marchant Schmidt, SANOVO TECHNOLOGY, Industrial Washing Machines Ltd., Australis Engineering, International Warming Systems, ITS Asia, AEC Systems,

Request sample report of Industrial Pallet Washer Market https://garnerinsights.com/Global-Industrial-Pallet-Washer-Market-Trends-By-Regional-Analysis-America-Europe-Asia-Pacific-and-Middle-East–Africa-Growth-Opportunity-and-Industry- Forecast-2021-2027 # requirement example

Based on the type of product, The global industrial pallet washing machine market is divided into
Electric
LPG
natural gas
Heating oil
steam
Other fuel mixtures

Based on the final consumption, the global industrial pallet washer market classified into
Commercially
Industrial

Specifically, the report highlights market share, company profiles, regional outlook, product portfolio, recent developments, strategic analysis, sales, distribution chain, manufacturing, production, as well as advertising, brand equity, popular products, demand and supply . and other important factors related to the market to help the new entrants better understand the market scenario.

The report is divided as follows:

By region / country including:

  • North America (USA, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Spain, etc.)
  • Asia Pacific (China, Japan, Korea, India, Australia and Southeast Asia, etc.)
  • South America (Brazil, Argentina, Colombia and Chile etc.)
  • Middle East and Africa (South Africa, Egypt, Nigeria and Saudi Arabia, etc.)

Get your report at an impressive discount! Please click here @ https://garnerinsights.com/Global-Industrial-Pallet-Washer-Market-Trends-By-Regional-Analysis-America-Europe-Asia-Pacific-and-Middle-East–Africa-Growth-Opportunity-and-Industry- Forecast-2021-2027 # discount

The main features of this report are:

1. It provides valuable insights into the global industrial pallet washer market.
2. Provides information for the years 2021-2027. Important market-related factors are mentioned.
3. Technological advances, government regulations and recent developments are highlighted.
4. This report examines advertising and marketing strategies, market trends and analysis.
5. Growth analysis and predictions up to the year 2027.
6. The statistical analysis of the main market players is highlighted.
7. Extensively researched market overview.

Other features of the report:

1. Provides in-depth analysis of key strategies focusing on company structure, R&D methodology, localization strategies, production capacity, sales and performance in different companies.
2. Provides valuable insight into the product portfolio, including product planning, development and positioning.
3. Analyzes the role of the key industrial pallet washer market players and their partnerships, mergers and acquisitions.

Read the descriptive list of full research reports with TOC @: https://garnerinsights.com/Global-Industrial-Pallet-Washer-Market-Trends-By-Regional-Analysis-America-Europe-Asia-Pacific-and-Middle-East–Africa-Growth-Opportunity-and-Industry- Forecast 2021-2027

About us:
Garner Insights is a market intelligence and consulting company with extensive experience and knowledge of the market research industry. Our extensive collection of research reports in various categories gives you a complete overview of the constantly changing and evolving trends and current issues worldwide. We are constantly striving to further improve our storage information by providing extensive market reports and continuously improving them.

Contact us:
Mr. Kevin Thomas
+1 513 549 5911 (US)
+44 203 318 2846 (UK)
E-mail:: [email protected]

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5 must-own trends for a Biden Bull Market in 2021

In three days, the move will officially come to Washington, DC. After the November elections, Democrat Joe Biden is inaugurated as the 46th President of the United States.

When Biden takes office on January 20th, he will find himself in a unique situation. It will seek to mitigate the economic damage caused by the 2019 coronavirus disease (COVID-19) pandemic, but it will also have the potential to lead to one of the cruelest economic recoveries in history. The ongoing quantitative easing and monetary restraint by the Federal Reserve, coupled with Biden’s commitment to additional fiscal stimulus, could illuminate a game between the US economy and the US economy ushers in a biden bull market for stocks in 2021.

The big question, as always, is where to put your money.

Perhaps the simplest answer is to focus on high-growth, surefire trends instead of getting too involved with specific companies. The following five trends should be considered essential in a biden bull market.

A bronze bull emerges from the shadows.

Image source: Getty Images.

Digital or cashless payments

The war on cash is very real, which means digital and cashless payments are on the road to success during a Biden presidency.

According to a report by ResearchandMarkets.com, digital payments growth is projected to average 24% per year between 2020 and 2025. This is triggered by an aversion to physical cash linked to COVID-19, more income in the hands of millennials and generation Z (who prefer digital payments), and governments willing to push cashless transactions to keep track of money up and scam prevent.

Though it’s an expensive business in the short term, square (NYSE: SQ) is the perfect example of a company that benefit from this digital revolution. The cash app peer-to-peer payment platform has more than quadrupled its monthly active users since late 2017, and revenues have skyrocketed due to a huge increase in investment and bitcoin exchanges.

Square also has a seller ecosystem that is primarily designed to provide small businesses with the tools they need to process transactions and grow their business. Square looks like a company that could be worth $ 1 trillion one day.

A person using a tablet to virtually consult a doctor.

Image source: Getty Images.

Telehealth

Don’t be fooled by the fact that after the coronavirus pandemic ends, the U.S. healthcare system will return to its old habits. Telehealth shone brightly during this crisis and will continue to do so long after COVID-19.

Telehealth is a win-win-win situation for everyone involved. It’s more convenient for patients and allows doctors to put more patients on their diaries. Health insurers are typically billed less for virtual visits, so they are likely to push for greater use of Telehealth.

Between the beginning of April and the end of September Teladoc health (NYSE: TDOC), the leading provider of telemedicine services in the US, saw his The virtual visit counts more than three times.

However, Teladoc’s virtual platform flourished long before the pandemic. The average annual revenue growth between 2013 and 2019 was 74%. With the full acquisition of the leader in applied health signals, Livongo Health, Teladoc could be sustainable one of the fastest growing healthcare stocks.

A key in a lock surrounded by dozens of alphanumeric codes.

Image source: Getty Images.

Software-as-a-Service

It is highly unlikely that a return to traditional work is expected once the pandemic is over. Organizations have learned to adapt to remote working environments, with cloud-based software-as-a-service (SaaS) solutions playing a key role.

A September 2020 report by ReportLinker predicts global annual SaaS growth of more than 18% by 2027. Overall, that would more than triple the SaaS market size to $ 220 billion by 2027.

An excellent example of a very successful one SaaS share in action is Endpoint Detection and Response Cybersecurity Company CrowdStrike Holdings (NASDAQ: CRWD). CrowdStrike’s Falcon security platform was developed in the cloud to detect threats. It is responsible for monitoring more than 3 trillion events per week. By rely on artificial intelligenceThe company’s superior security platform is getting smarter in identifying future threats.

Over the past 14 quarters (3.5 years), CrowdStrike has increased the number of customers with at least four cloud module subscriptions from 9% to 61%. In other words, COVID-19 has helped increase existing customers’ trust in the company’s solutions, although that trend lasted long before the pandemic.

A person holding cannabis leaves in their cupped hands.

Image source: Getty Images.

US cannabis

A biden bull market is also promising for the U.S. marijuana industry. Even if Biden stays with his election promise, which merely serves to decriminalize and reschedule cannabis at the federal level, would represent the most favorable attitude a sitting president would have on marijuana in modern times.

US. Marijuana stocks Don’t need state legalization to grow like weeds. Thirty-six states have given the go-ahead for medical marijuana since 1996, 15 of which also allow adult use or retail sale of cannabis. Legal weed sales in the US tripled between 2019 and 2025.

All of this is fantastic news for established multistate operators like Trulieve cannabis (OTC: TCNNF). Unlike many of his colleagues, Trulieve mainly focused on the saturation of a single state (Florida). Of the 75 pharmacies Trulieve has opened nationwide, 70 are in the Sunshine State, which is approved for medical marijuana.

The possible passage of banking reform laws would open the door to easier access to capital for the top nominally profitable stocks in North America.

A domestic cat stares at a few stacks of coins.

Image source: Getty Images.

Pets! Pets! Pets!

With Joe Biden bringing his two family dogs to the White House, it may be time for investors to stop overlooking something one of the most consistent long-term growth trends: Pets.

According to the American Pet Products Association, pet spending in the United States has not decreased in more than a quarter of a century. It has been estimated to hit $ 99 billion in 2020. That includes over $ 38 billion for groceries and treats, and $ 30 billion for veterinary care and other products.

Think how unstoppable Freshpet (NASDAQ: FRPT) has been for the past couple of years. Freshpet specifically focuses

The tobacco prevention program deals with misleading tobacco marketing

The BRiDGES tobacco prevention program has achieved a lot in the past year, despite the challenges everyone faces. They are set to work remotely with our Reality Check youth leaders and the community as they continue to delve into the misleading marketing practices of the tobacco industry and help businesses, landlords and local authorities create a tobacco free environment.

“One of the highlights of last year at Reality Check was when I had the opportunity to go to Albany for Legislative Education Day,” said Tim Bernet, an eighth grader at Stockbridge Valley Central School. “I partnered with over 100 other teenagers from across New York state with the same message that ‘Big Tobacco can’t hide the facts’ as they strategically market their products in our communities. I realized how important we are as a youth to raise awareness of the effects of tobacco use, not just in my own community, but across New York state. “

Several toolkits have been developed and shared with our youth leaders and schools including rock painting, Cups in a Fence, Chalk the Walk, counter messaging for the retail environment, and creating a shadow box display showing the similarity of packaging tobacco products to gum and candy shows. These toolkits provide simple and fun activities for students to share important messages, spread positivity, and raise awareness while also enabling healthy connection.

The instructions, list of materials, and facts are included. In collaboration with the Herkimer Prevention Council, teenagers’ toolkits were sent to their homes to work on and then share our monthly virtual calls.

Before the lockdown, our Reality Check youth set up a table during lunch at Dolgeville School to create and sign Rs. The Rs symbolize the R rating that should be given to any film depicting tobacco use.

The Rs were sent to the Motion Picture Association upon completion. They conducted this tabling activity in high school and elementary school cafeterias to promote smoking in television and movies.

Reality Check teens and the Herkimer County Prevention Council helped run a booth for local children to decorate Christmas cookies. This event also allowed them to take part in the Christmas Parade on Main Street and distribute equipment and goodies to the children.

The Towns of Salisbury Center and Remsen have adopted tobacco-free park guidelines that prevent unwanted exposure to secondhand smoke, eliminate toxic waste from cigarette butts, and reduce negative role model function for children.

ASH raises the curtain on its report on the U.S. Tobacco Industry 2020 Interference Index, which includes the experience our Reality Check program shared with ASH after a community they worked with gave it due to industry pressure had to withdraw comprehensive tobacco law. ASH also published an article on how our RC group worked with the Dolgeville village, resulting in a strict tobacco marketing law. And the CDC uses the data provided by our Reality Check ASH staff in their annual report.

Members of the Cornhill Community in Utica gathered to discuss solutions to the impact of tobacco and tobacco marketing in their neighborhood.

BRiDGES looks forward to another year of improving the health of our communities with the help of the public.

The New York State Department of Health, Bureau of Tobacco Control, funds the BRiDGES Tobacco Free Program in Madison, Oneida, and Herkimer counties to increase support for the New York State tobacco-free norm through youth campaigns and community engagement. The efforts are evidence-based, policy-driven, and cost-effective approaches that reduce adolescent tobacco use, encourage adult smokers to quit and eliminate exposure to secondhand smoke.

The program is administered by BRiDGES, the Madison County Council on Alcoholism and Substance Abuse, Inc. For more information, please call 315-697-3947.

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The online guide includes six hiking trails in the Charlotte area

CHARLOTTE, NC – Union Digital Marketing and Charlotte Regional Visitors Authority have teamed up to create an online walking guide for the city.


What you need to know

  • CRVA and Union Digital Marketing developed a guide for the city
  • The online tool contains six trails
  • The tool guides users with real-time navigation

The website Charlottesgotalot.com offers you six hiking trails that cover 52 miles of the city. The online tool guides users on the path of their choice with real-time navigation while walking or cycling.

Kelly Walker, Senior Delivery Manager at Union Digital Marketing who helped create the online tool, uses it a lot.

“I quickly realized that I was likely to be one of the end users of this experience as I can imagine using it in the future,” said Walker.

The trails are located in Midtown, South End, Uptown, West Charlotte, South Charlotte, and University City.

“We wanted to provide something positive for residents and visitors alike so that they could experience Charlotte in a healthy and safe way through all these different ways,” said Laura White, director of brand marketing at CRVA.

Each trail lists landmarks, public art, and businesses that White said can be beneficial.

“During the COVID period, companies really struggled and looked for ways to share their story. We are excited to offer this resource, ”said White.

The tour guide helped Walker find a new restaurant and she anticipates this will lead to more adventures.

More trail options in Charlotte are expected to be released in spring and summer.

For more informations, Click here.

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