November 2020

A new marketing strategy brings social media influencers into the historic triangle. How does it work?

Part of the authenticity of influencer advertising is that the influencer is honest about their experience. As Shaun Coleman, director of marketing at Colonial Williamsburg, put it, the influencer may get the price they charge for their services or to cover their travel expenses in exchange for their contributions, but “that doesn’t guarantee good press.” Littleson, for example, researches her travels in advance so she can represent her experiences as accurately as possible. She had a great time in Williamsburg, especially the paddle boarding. “I wasn’t expecting that,” she said. Courtesy Jaqueline Littleson (MANUAL)

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Premium Footwear Market 2020-2024 – Among others with adidas AG, Amer Sports Corp., ASICS Corp. to contribute to market growth companies

LONDON – (BUSINESS WIRE) – November 30, 2020–

The premium footwear market is expected to grow by USD 7.89 billion in the period 2020-2024 and reach an annual growth rate of nearly 3% over the forecast period.

Technavio has announced its latest market research report titled Global Premium Shoes Market 2020-2024 (Graphic: Business Wire).

Concerned About The Impact Of COVID-19 On Your Business? Here is an exclusive report on market scenarios, estimates, the lockdown impact and customer behavior.

The report on the Premium Footwear Market includes a holistic update, market size and forecast, trends, growth drivers and challenges, as well as a supplier analysis.

The report provides an up-to-date analysis of the current global market scenario and overall market landscape. The market is being driven by the growth of product customization.

The market analysis for premium shoes covers the product segment and the geographic landscape. This study identifies the adoption of various marketing and promotional strategies, such as hiring celebrities to endorse the product, as one of the main reasons for the premium footwear market to grow over the next several years.

This report provides a detailed picture of the market through study, synthesis and summation of data from multiple sources through analysis of the key parameters.

The premium shoe market comprises the following areas:

Premium shoes market size

Market forecast for premium shoes

Market analysis for premium shoes

  • adidas AG
  • Amer Sports Corp.
  • ASICS Corp.
  • Columbia Sportswear Co.
  • New Balance Athletics Inc.
  • Nike Inc.
  • Puma SA
  • Skechers USA Inc.
  • Under Armor Inc.
  • and VF Corp.

Related consumer staples reports include:

  • Gloves Market by Product and Geography – Forecast and Analysis 2020-2024 – The size of the Gloves market may grow by 8.02 billion USD between 2020 and 2024, and the growth momentum of the market will accelerate during the forecast period. To get comprehensive research results: Click and get a FREE sample report in minutes
  • Hair Care Market By Product, Distribution Channel & Geography – Forecast and Analysis 2020-2024 – The size of the Hair Care market may grow by USD 4.93 billion in 2020-2024, and the growth momentum of the market will accelerate during the forecast period. To get comprehensive research results: Click and get a FREE sample report in minutes
  • Market ecosystem
  • Value chain analysis
  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: forecast for 2019-2024
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Newcomer threat
  • Threat from substitutes
  • Threat of rivalry
  • Market condition

Market segmentation by product

  • Market segments
  • Product comparison
  • Sports Shoes – Market Size and Forecast 2019-2024
  • Other Shoes – Market Size and Forecast 2019-2024
  • Market opportunity by product

Market segmentation by end user

  • Market segments
  • Comparison by end user
  • Men – Market size and forecast 2019-2024
  • Women – Market size and forecast 2019-2024
  • Children – Market size and forecast 2019-2024
  • End-user market opportunity

Market segmentation according to sales channels

  • Market segments
  • Comparison by sales channel
  • Offline – Market Size and Forecast 2019-2024
  • Online Market Size and Forecast 2019-2024
  • Market opportunity by sales channel
  • Geographic segmentation
  • Geographic comparison
  • Europe – Market size and forecast 2019-2024
  • North America – Market size and forecast 2019-2024
  • APAC – Market size and forecast 2019-2024
  • South America – Market size and forecast 2019-2024
  • MEA – Market Size and Forecast 2019-2024
  • Major leading countries
  • Market opportunity by geography

Drivers, challenges and trends

  • Market leader
  • Volume drivers – demand-driven growth
  • Volume drivers – supply-oriented growth
  • Volume Driver – External Factors
  • Volume driver – shift in demand in adjacent markets
  • Price driver – inflation
  • Price drivers – change from cheaper to higher-priced units
  • Market challenges
  • Market trends
  • overview
  • Landscape disturbance
  • Provider covered
  • Market positioning of providers
  • adidas AG
  • Amer Sports Corp.
  • ASICS Corp.
  • Columbia Sportswear Co.
  • New Balance Athletics Inc.
  • Nike Inc.
  • Puma SA
  • Skechers USA Inc.
  • Under Armor Inc.
  • VF Corp.
  • Scope of the report
  • Currency conversion rates for US $
  • Research methodology
  • List of abbreviations

Technavio suggests three forecast scenarios (optimistic, likely and pessimistic) that take into account the effects of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacts on market research reports.

Register for a free trial today and get instant access to 17,000+ market research reports.

Technavio is a leading global technology research and consulting company. Her research and analysis focuses on emerging market trends and provides actionable insights that companies can use to identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library comprises more than 17,000 reports and 800 technologies from 50 countries. Her customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive coverage, research and actionable market insights to identify opportunities in existing and potential markets and assess their competitive position in changing market scenarios.

CONTACT: Technavio Research

Media & Marketing Executive

Website: www.technavio.com/

KEYWORD IN INDUSTRY: FASHION RETAIL

SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 11/30/2020 4:03 AM / DISC: 11/30/2020 4:03 AM

Copyright Business Wire 2020.

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There are 27 artisans, artisans – Times-Standard at the Bayside Holiday Market

From a publication by the Bayside Holiday Market:

After a successful opening on Black Friday, the Bayside Holiday Market is now open five days a week and features 27 of the most popular local artisans and artisans in the community.

The market is located at Bayside Community Hall at 2297 Jacoby Creek Road in Bayside. The opening times are from 12 p.m. to 7 p.m. Wednesday to Saturday and noon to 4 p.m. Sunday to December 19.

The Bayside Holiday Market was founded this year in response to so many of the usual local craft fairs being forced to cut back or cancel. It was organized by Amy Whitlatch of Amy’s Almost Perfect and each of the vendors contributed to the running and marketing costs.

The market has been approved by the county and all health and safety regulations are followed. In contrast to a typical craft fair, individual providers are not present. Instead, they have their displays set up and stored in advance, and buyers can collect items and pay at a single check-out point.

The market accepts both credit cards and cash.

The holiday market includes goods from the following craftsmen and craftsmen:

• Amy is almost perfect
• frog 1 frog 2
• Christina Anastasia
• K-loop design
• Pen & Pine
• Rebekah Evans acrylic cast Art
• The garlic people
• Diane Sweet Heat
• Humboldt Hot Sauce
• Herbs and oils by the sea
• Jameson Creek Ranch
• Joanna’s jam
• Ingrid’s garden therapy
• Nicole’s creations
• Uniquely recycled plastic
• Send love
• Elaine Shore porcelain
• David Kelly woodworking
• Thimble threads
• Oceanside Jam
• Peggy Loudon porcelain
• Hum Yum Caramel
• Joanna’s jam
• McClure designs
• Natural fragrance bath & body
• Sew lemons
• Sarah’s handicraft

Those wishing to support local charities are encouraged to shop on Thursdays when 10% of gross proceeds are donated. The charities and the days they benefit from them are: the Redwoods Boys and Girls Club on December 3rd, Soroptimist International of Eureka on December 10th, and Sequoia Humane Society on December 17th.

For more information, visit Amysalmostperfect.com or Amy Whitlatch at 707-593-6544 or [email protected].

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Thanksgiving week brings new market highs | Ag / energy

Howdy, market watchers. Hope everyone had a lot of turkey and relaxation over the Thanksgiving holiday. It was indeed a different start to the season, with more seclusion than any of our families would prefer.

However, it’s 2020 so well within expectations. Many Americans went to heaven this weekend despite other advice. Expect reports of another spike in COVID-19 cases over the next week that could weigh on the markets. However, wider hospital stays and rising deaths were not enough to prevent another new record of over 30,000 on the Dow Jones on Wednesday. It is a turbulent time for our country with a lot of uncertainty in the face of an untraditional change of president, a precarious Republican majority in the Senate, and an economy that could face further restrictions as the pandemic spreads.

The Ag markets continue to be supported by dry weather, fund buying, a weaker US dollar and strong demand, particularly from China. Monday’s $ 12.00 high for soybeans has yet to be retested as plantings in Brazil catch up both last year and on average. Corn plantations in Brazil are now above the average for last year and last year. Argentine soybean plantations are slightly behind last year but are in line with the average, while corn plantings are exactly in line with the previous year and the five-year average. The South American weather will continue to be closely watched to keep the bean rally going. Demand for China is the other key factor that was questioned this week. The order cancellations on Wednesday were due to weaker futures prices. US soybean exports were a fiscal year low this week.

The markets closed on Thursday for Thanksgiving with a shortened session on Friday that closed at noon. January soybeans settled just under $ 11.92 the week. The first day of cancellation for grain futures in December is Monday. This means that December will be rolled onto March contracts as front month futures. Look for these and baseline changes when evaluating crops. December futures settled just over $ 4.25 for the week, while March futures closed just under $ 4.34 and traded just below the recent double top at $ 4.35. China is still expected to import a significant amount more corn as domestic shortages reveal imbalances due to growing demand from pig and poultry production. The reduction in the corn crop in Ukraine has tightened the export supply, and Brazil does not have the phytosanitary certificates to export corn to China. The Ukraine-US battle in Ukraine now remains 92% complete, with the expectation that final yields will match USDA estimates of 28.5 million tons, up from 32.5 million tons last year. US corn exports were solid last week, led by Mexico and China, while wheat was at a China-led market year high.

While soybean and corn cards were in a bull’s canal, wheat cards had been chopping sideways since the third week of October, causing lower highs and higher lows to further exacerbate the pennant formation. Friday was an inside day for KC Wheat, suggesting a breakout up or down the charts. If you close above the 20-day moving average by the end of the week, other major moving averages will stay below the average. US winter wheat conditions on Monday were 3% lower than last week and 4% below expectations. Rainfalls from central to northern Oklahoma to southern Kansas have helped improve crop conditions in this area, but the southern areas and the northwest third of the plains remain largely dry with the dormant period ahead. Drought has also affected wheat production in Russia. The colder temperatures over the next week on the northeastern edge of the Russian wheat belt are cause for concern as growth is limited before the dormancy period and this cold snap. However, it is only supposed to cover 5% of the Russian wheat area, so widespread problems are not to be expected. Dry weather, which is affecting the Turkish wheat area, should also provide some support. French wheat got off to a good start with 96% good to excellent compared to 75% last year. Much short-term oversupply and weak technical measures on the charts are likely to hold producers back from breaking out above the October 21 high at $ 5.95 in July 2021 for new crop futures.

The cattle market recovered impressively after the three-day sell-off last week during a brief cover rally. Feeder Cattle had a four-day winning streak but finished well on Friday with a formation similar to falling stars. March feeders hit a high of $ 139.90 on Friday, just below the recent high of $ 140.00 on November 17th. Currently, the USD 140 level will act as resistance. Live cattle futures rose higher this week but lost momentum on Wednesday, closing that session on both Friday and Friday. December Fats settled $ 110,625 the week. USD 111.725 appears to be tough resistance for the December contract. Strong beef price developments are likely to support future cash markets. The $ 110.00 area on the December charts is the cross section between the 20-, 50- and 100-day moving averages and must hold or risk further downward moves. Restaurant downtime could have a negative impact, although it’s unlikely to be as severe as it was before, given the workarounds learned earlier this year. However, the general risk of attitudes affecting stocks is likely to carry over to the livestock market as well.

Call me at (580) 232-2272 or stop by our office to set up your account and discuss strategies to protect your exposure to these markets. It’s never too late to start, and there isn’t a business too small to put in place a risk management and marketing plan. Remember, I’ll be there at the Enid Livestock Market on Thursday, the day of sale. If you still need any type of seed wheat to plant after sesame or soybean, call Sidwell Seed at (580) 874-2286. We have a wide variety of bulk and bag seeds, including

Annalee Gray Brown | Protecting Our Children From Marketing Unhealthy Food Comment

Our children are our future. Indeed, they are our gifts, little presents that we want to take care of. With national statistics showing that one in three children is overweight or obese and therefore at increased risk of developing type 2 diabetes, high blood pressure and certain types of cancer, our children need our help in creating an environment that is healthier Supports eating habits, greater physical activity, and greater opportunity to live their best lives.

As it currently stands, our children’s surroundings (everything outside of our children, including where they live, how they travel, what is available to eat, opportunities to play and entertain) can encourage weight gain. Our culture has become one that allows for excessive energy intake (often through fast foods and sugary drinks) and a sedentary lifestyle (which means that the body uses a minimum of energy every day). This can lead to extra energy that the body normally stores as fat. The body needs fat for some processes, but extra fat makes some processes inefficient and makes the body susceptible to disease.

If we take a closer look at the role of diet, much of what we eat today is processed and packaged to varying degrees. Recent evidence shows that a large proportion of the prepackaged foods and beverages available locally have negative food properties. In fact, they are highly processed and contain added sugars, sodium and / or saturated and trans fats that exceed the recommended thresholds. There is overwhelming evidence that these negative food properties increase your risk of developing non-communicable diseases. It is not enough simply to tell children to eat right. We need to help them make the healthier and easier choices by creating an environment that makes it easier for them to do so.

Researchers have confirmed that food advertising and marketing on the front of food labels contribute to positive attitudes, preferences, and product consumption. This makes sense as this is the point of marketing. When you have a product that you believe in, or at least one that could be profitable, the more people you tell about it and the more you show how it fits into someone’s dream life, the more sales will go up. This is what marketers do. However, a survey on our ads shows that many grocers do not do this responsibly.

Did you know that younger children may lack the ability to decipher the intent of marketing and therefore make an informed decision about a product’s suitability? Studies show that before the age of eight, most children cannot fully understand advertising, and therefore may not be able to tell that a product looks desirable but may not be a good choice for them. Research also shows that the ability to monitor and control thoughts, emotions, and actions is fully developed in adolescence. Therefore, when promoting children (under 18 years of age under Jamaican law), marketers should be encouraged to consider age-specific developmental milestones so that younger children’s inability to properly control thoughts, emotions and actions is not abused.

RESPONSIBLE MARKETING

There is no problem with marketing, but responsible marketing is required. Therefore, the marketing of unhealthy foods directed to children through all communication channels including food labels, television and in schools should be regulated. Our government should be quick to adopt and enforce guidelines for the marketing of food and beverages, which could include:

• Define marketing for children to include all communication channels that can be used to target children.

• No direct marketing to children in schools (or an age-defined limit).

• Only products that meet certain category-based criteria for the nutritional profile may contain health claims (eg 100% vitamin C, “good for bones and teeth”).

• Food companies must ensure that all employees involved in the marketing or sale of products are made aware of the guidelines or are penalized by the government.

Our school nutrition policy should also include marketing-related aspects:

• Prohibited products may not be sold, marketed or made available to children in the school environment.

• Food and drink donations or school fundraisers should follow recommended dietary guidelines.

• Product brands and incentives such as company logos, discounts, or promotions should not be included in donated products that are accessible to children (e.g. exercise books, clothing, equipment, posters, meals), even if donations are of a charitable nature.

It is often said that we make great laws and do not enforce them well. However, at the rate at which our children’s collective health is deteriorating, the laws governing our children’s health must have teeth and even incisors. An appropriate government agency should play a regulatory role and food marketing compliance should be monitored. Violations should result in appropriate penalties.

We must be serious about reversing child obesity trends and safeguarding the health of future generations. Now is the perfect time to reassess our nutritional environment to support our health, and especially now as our health affects our susceptibility to COVID-19. All Jamaicans must look for ways to help our country be the place of choice to live, work, raise families, and do business – Jamaica, a Caribbean island where healthy choice is the easy choice .

Annalee Gray Brown is a nutritionist and research fellow at the Caribbean Institute of Health Research at the University of the West Indies, Kingston. Send feedback to [email protected].

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4 Marketing Tools You Need to Dominate Your Marketing Strategy

Digital marketing is one of the most powerful ways to generate leads and successfully convert them into sales. As this marketing strategy grows in popularity, so has competition among marketers.

And only the best marketers with a solid plan will survive the race. That is why it is important that you have a strong one Marketing strategy this ensures that you are in the right direction.

One way to do this is to use powerful marketing tools for your business. It makes your work easier, increases efficiency and helps you to achieve your conversion goals more effectively.

So let’s take a look at some of the tools that you can try.

1. Answer the public

Content Marketing is difficult. With good use, your business can appear in Google’s top search results.

However, to be a successful content marketer, you need to know what exactly your audience wants to read about. The only way to know this is to do thorough keyword research before you start creating your content.

There are several keyword research tools for doing this. But the most effective among them is Reply to the public. It’s a simple and easy-to-use tool that can help you discover hundreds of questions that people are looking for.

All you have to do is enter your keyword in the blank field and hit the search Button. You can then start creating your article by answering the questions that appear to create a detailed post on the topic. It’s a very smart way to work on your content as it allows you to create articles that people will be interested in.

2. CoSchedule Headline Analyzer

The next thing to work on is your title. Your post title is the first thing people will notice. And it will affect their decision whether to click on it or not.

Since the title will make the first impression on your audience, it is very important for you to make it catchy. At the same time, it must have its own SEO value. That’s where CoSchedule Headline Analyzer come inside.

You can use this tool to create headlines that drive traffic, approvals, and search results. All you have to do is enter your title in the field provided and click on that Analyze now Button. Here’s a look at how powerful your title is.

It also shows you the balance of words used in the title to give you a better insight. With this information, you can work on your title to make it more powerful.

3. Canva

People love to use content. And the best way to make your post interesting is to make it visually engaging. Pictures are the perfect way to accomplish this.

But not everyone can create high quality, professional looking images that will grab attention. If you are not good at handling images either, try Canva.

It’s a powerful tool for marketers to create stunning images for their posts. You can use it to design posters, infographics, graphs, newsletters, or any other image required for your marketing strategy.

You will love the flexibility with which you can create your designs. You can either create a new layout or choose a pre-made layout from the gallery. You can even create logos, video presentations, book covers, and more. Visually striking with Canva photos is super fun, easy and quick.

4. OptinMonster

With content you can market your company. But that’s not enough. You also need to capture leads to make your business successful.

The best way to generate leads is to use a good lead generation tool that is delivering results. And nothing can be better for that than OptinMonster.

It is powerful Customer acquisition Tool that lets you convert and monetize your website traffic in just a few clicks. This tool allows you to create eye-catching popups that can be displayed to your target audience by personalizing them with behavior automation.

You can use these popups to let your visitors know about a specific offer on your website, promote a newly launched product, give a giveaway, or whatever your conversion goal is. So when a visitor lands on your website, these popups will automatically appear to grab their attention.

You can also use this tool to create exit-intent popups to keep your abandoned visitors. This is a great way to decrease the bounce rate.

Being a good marketer isn’t easy. However, with the right tools by your side, you can easily find effective ways to make your marketing efforts more successful. The tools above have been proven to produce great results. So use them to your advantage and Increase your conversions.


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TAPinto Hasbrouck Heights welcomes Lodi’s Mazda as marketing partner

HASBROUCK HEIGHTS / LODI, NJ – TAPinto Hasbrouck Heights / Wood-Ridge / Teterboro announced a marketing partnership with Mazda of Lodi.

The campaign features the dealer’s leaderboard banner ad clicking on the website where readers will find Mazda’s sales event for the Season of Inspiration. In addition to the savings on Black Friday, the first 10 customers who buy a new vehicle on Black Friday will receive a new 55-inch TV.

Lodi’s Mazda recently celebrated its grand reopening in early September. The dealership was extensively renovated over two years. General Manager Glenn Ellis and his team have overcome a temporary shutdown due to the ongoing August pandemic and Hurricane Isaias.

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Mazda of Lodi is located at 130 Route 46 East in Lodi.

Are you a business owner interested in reaching our growing audience of over 100,000? TAPinto Special Introductory Advertising Packages offer local businesses social media marketing, content marketing and brand awareness as well as the flexibility to market in neighboring cities. For more information visit https://bit.ly/3gi5QJ7

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“Exclusive Inclusivity” led by Hispanic Marketing Group

America is in a process of social transformation. As a nation, this affects American business, the advertising and marketing industries, and encourages dialogue on equity and inclusion in relation to ethnic sectors.

An initiative recently launched last week has the Culture Marketing Council (CMC), the voice of Hispanic Marketing, to comment.

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Ford hires former Ebay CMO Suzy Deering as its new top marketer

Ford has named eBay’s former global head of marketing as its new CMO, placing an e-commerce veteran at the helm of the automaker’s marketing role.

The company announced today that Suzy will join Deering in January to modernize the company’s marketing and lead the company’s customer intelligence, product and consumer marketing strategies.

“Technology will be an important part of transforming Ford and how we add and unlock the tremendous value of our iconic brands,” Deering said in a statement. “My team will be involved end-to-end on behalf of customers – better connect with them, use data to predict and deliver what they need, and earn and keep their trust.”

Before joining eBay for five years, Deering – which announced her departure in September – served for several years as CEO of marketing agency Moxie and previously worked on media teams at brands such as The Home Depot and Verizon.

When it kicks off Jan. 4, Deering will replace Joy Falotico, who has played dual roles as both CMO of Ford and President of Lincoln Motor Company. Deering reports to the President of the Ford Americas and International Markets Group, Kumar Galhotra, who previously held the CMO role at Ford from 2017 to 2018.

Deering’s appointment to the Ford C-Suite is the third CEO Jim Farley has made since his acquisition last month. In a statement today, Ford cited Deering’s track record of “using technology, data and analytics to anticipate customer needs and deliver them with people-centric products and services.”

“We are putting more decisions in the hands of our people who are closest to the customers,” Galhotra said in a statement. “That makes marketing more important than ever. Suzy’s world-class background will be critical to our growth as we modernize our approach, improve our understanding of customer ambitions and redefine our brands.”

Deering is one of many notable CMOs to switch industries during the pandemic. In June, Fiona Carter left AT&T to become the first CMO of Goldman Sachs, and in August, Lilian Tomovich left MGM Resorts to become CMO of e-commerce company Grove. A few weeks ago, former US CMO Gretchen Saegh-Fleming from L’Oreal joined the home fitness startup Hydrow as CMO.

Recently, other car brands have also changed their marketing leadership: earlier this month, Audi named Tara Rush as the new Senior Vice President and CMO, and last year Hyundai named Angela Zepeda as the new CMO, while Cadillac named Melissa Grady as its top marketing role.

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Ford hires former Ebay CMO Suzy Deering as its new top marketer

Ford has named eBay’s former global head of marketing as its new CMO, placing an e-commerce veteran at the helm of the automaker’s marketing function.

The company announced today that Suzy will join Deering in January to modernize the company’s marketing and lead the company’s customer intelligence, product and consumer marketing strategies.

“Technology will be an important part of transforming Ford and how we add and unlock the tremendous value of our iconic brands,” Deering said in a statement. “My team will be involved end-to-end on behalf of customers – better connect with them, use data to anticipate and deliver what they need, and earn and keep their trust.”

Before joining eBay for five years, Deering – which announced her departure in September – served for several years as CEO of marketing agency Moxie and previously worked on media teams at brands such as The Home Depot and Verizon.

When it begins January 4, Deering will replace Joy Falotico, who has played dual roles as both CMO of Ford and President of Lincoln Motor Company. Deering reports to the President of the Ford Americas and International Markets Group, Kumar Galhotra, who previously held the CMO role at Ford from 2017 to 2018.

Deering’s appointment to the Ford C-Suite is the third CEO Jim Farley has made since his acquisition last month. In a statement today, Ford cited Deering’s track record of “using technology, data and analytics to anticipate customer needs and deliver them with people-centric products and services.”

“We are placing more decisions in the hands of our people who are closest to the customers,” Galhotra said in a statement. “That makes marketing more important than ever. Suzy’s world-class background will be critical to our growth as we modernize our approach, improve our understanding of customer ambitions and redefine our brands.”

Deering is one of many notable CMOs to switch industries during the pandemic. In June, Fiona Carter left AT&T to become the first CMO of Goldman Sachs, and in August, Lilian Tomovich left MGM Resorts to become CMO of e-commerce company Grove. A few weeks ago, former US CMO Gretchen Saegh-Fleming from L’Oreal joined the home fitness startup Hydrow as CMO.

Recently, other car brands have also changed their marketing leadership: earlier this month, Audi named Tara Rush as the new Senior Vice President and CMO, and last year Hyundai named Angela Zepeda as the new CMO, while Cadillac named Melissa Grady as its top marketing role.

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