Puls brings proven expertise and an attitude towards customer success to accelerate growth
IvantiThe company that automates IT and security operations to discover, manage, secure and maintain from the cloud to the edge, announced its appointment Melissa’s pulse as Senior Vice President and Chief Marketing Officer (CMO). Puls brings decades of experience to Ivanti and can look back on many years of experience that drives growth through a customer-centric approach and integration Marketing strategies for acquired companies.
As CMO, Puls will lead Ivanti’s global marketing function to drive the company’s expansion and adoption Enterprise software solutions global.
“Melissa is the ideal leader to help enrich and expand Ivanti’s marketing footprint as we actively grow, both organically and through acquisitions,” he said Jeff Abbott, President of Ivanti. “Their market insights, go-to-market expertise, and deep understanding of customer loyalty will play an important role in the Ivanti leadership team as we continue to build our position as a leader and innovator for the digital enterprise.”
Puls was most recently Senior Vice President and CMO at Avid, where she led the public company’s global marketing strategy to engage prominent media companies, corporations and individual creative professionals alike in a digital age. While at Avid, Puls consolidated her expertise in building global brands and developing marketing strategies and teams that drove the company’s recurring revenue growth through a humanized, customer-centric marketing focus. Prior to Avid, Puls also held CMO and marketing leadership positions at Optanix, Progress, Iron Mountain and Infor. She holds a bachelor’s degree in communication and psychology from Franklin Pierce University.
“Ivanti is at an exciting and critical time for growth and transformation,” said Puls. “Ivanti is set to grow unprecedented with an impressive portfolio of solutions that improve the security, manageability, and serviceability of today’s remote and digital workspace. I am very excited to be helping Ivanti seize this extraordinary market opportunity. “