When the nationwide lockdown went into effect March 24, 2020, Kiranas, greengrocers, small pharmacies, and local shops came to the rescue to meet India’s basic needs.
But now as restrictions are easing across the country, these small businesses are staring at uncertain times. Supply chain disruptions and lower consumer spending due to the COVID-19 pandemic have put their very survival at risk.
About 24 percent of Indian small businesses today are facing some sort of existential crisis and could be permanently closed if conditions deteriorate.
The need to support small businesses and help customers realize that they are critical roles in this mission is more pressing now than ever.
With that in mind, Google recently announced one Make small strong Initiative to start a community-wide action and encourage consumers to stand up for local people. It teamed up with Dunzo and Swiggy In order to accelerate the onboarding process, both partners undertake to provide additional support to small businesses in order to take orders online and enable delivery logistics.
To learn more about how Google India is addressing some of the top small business survival problems we hear directly from Sapna Chadha, Senior Marketing Director at Google India and Southeast Asia at TechSparks 2020 Effective marketing as a strategic tool.
During this important meeting, which is a must for businesses large and small, Sapna will shed some light on the various small business tools can be used to recover from the break-in they were exposed to.
From her point of view, which gives her a broad view of multiple sectors, she can tell you exactly what small businesses in different industries need to do to build a digital presence. how you can use the offers of some other partner companies of Google – such as Zoho and Instamojo;; Which logistics network do you have to build on site to enable better customer reach? and how small businesses can build resilient supply chains, among other things.
Catch this conversation between Sapna Chadha and YourStory Founder and CEO Shradha Sharma Only at TechSparks 2020, India’s largest startup tech conference coming to your home from October 26-30, 2020 in a purely virtual experience.