Marketing tools available to attract visitors | news

Visit Johnstown has received a $ 100,000 grant from the Community Foundation for the Alleghenies to help tourism businesses recover from the devastating effects of COVID-19.

“We are excited about the opportunity given the impact of our tourism industry,” said Lisa Rager, Executive Director of Visit Johnstown.

Visit Johnstown plans to sell the grant to businesses for marketing purposes.

“The program is designed to provide marketing resources to influence participation in outdoor recreational and tourism activities and generate visitor spending in our communities,” said a Visit Johnstown press release.

Another goal of the program is to encourage collaboration between tourism attractions and related businesses, including restaurants, accommodations, retail entertainment and services, Rager said.

Funds can be used to develop and promote experiences such as day trips, overnight packages or self-guided tours. Marketing efforts include advertising and ad design and production, digital marketing, radio and television advertising, and email marketing campaigns.

“I’m looking forward to the applicants’ plans,” said Rager.

Applications for the program are accepted between December 1st and March 31st.

For more information, please contact Lisa Rager at 814-536-7993, ext. 23 or [email protected].

Russ O’Reilly is a reporter for The Tribune-Democrat. Follow him on Twitter @RussellOReilly.

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