The San Diego Made Holiday Market helps businesses in trouble


Trevor Moore, Director of Events and Marketing at Grossmont Center, chose the property behind Target as a space to allow more vendors and buyers.

SAN DIEGO – Many events have been canceled or become virtual due to the COVID-19 pandemic, but local organizers have worked hard to keep an event going that will benefit small businesses.

San Diegans get the change to buy everything San Diego makes this weekend

Another opportunity for local suppliers to showcase their creations.

Shopping socially aloof and all that San Diego did. The San Diego Made Holiday Market has a different home every year. Founder Sarah Anderson urges News8 to uphold the six-year tradition to support local artists, makers, and small businesses that it needed to come up with a new plan that was compliant with COVID-19 guidelines.

“It’s been stressful and we’ve been fortunate to be able to work with Grossmont to make sure we’re all spread out and still have over 50 manufacturers and suppliers here,” said Anderson.

Trevor Moore, Director of Events and Marketing at Grossmont Center, chose the property behind Target as a space to allow more vendors and buyers.

Nichoel Adams Dean is a full time jewelry artist and relies on such events to keep her online business going. “Before COVID, I operated five markets a week, now fortunately there are two,” said Dean. She says it was a challenge. She didn’t let her passion stop for three months without work and is grateful that she can set up the shop.

From creating art, to spending time together, to helping our town, it’s the little things this season that make the vacation enjoyable.

You can shop at the San Diego Made Holiday Market in the Grossmont Center behind Target on the following dates:

  • Sunday, November 22nd from 10 a.m. to 5 p.m.
  • December 12th and 13th from 10am to 5pm.



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