The Marena Cosmos team, led by Jack Weiss, President / CTO, Kathy Marena, Partner / Creative Director, and Scott Shushanksy, Director of Sales, saw too many agencies, corporations, and global organizations grappling with multiple, unrelated marketing technologies. So they decided to fix the problem with a single automated platform that organizes and distributes digital assets, content and branded materials.
“The key to creating easy-to-use marketing and sales enterprise software is understanding the creative process and user experience with the tools used by creatives and marketing professionals.” said Jack Weiss. “I always talk about data structures and the cloud, and Kathy reminds me that we make software for real people.”
Customizable and true to scale
In marketing and sales, one size doesn’t fit all. The team at Marena Cosmos understands this. Using a collaborative approach, they create a bespoke, simple and scalable solution that is tailored to the specific requirements of a company. As a business grows and changes are needed, teams can use the IMP to add features and integrations such as email, social media, print marketing, and digital asset management.
“Our team has seen the tremendous impact IMPGO has had on our marketing and branding initiatives in many ways. A tailored platform that ties directly to our extensive branding and marketing resources has streamlined our campaigns and creative production and freed us up and time saves money. The Marena Cosmos team is there every step of the way. “ said Andrea Sansotta, Director of Marketing at NewYork-Presbyterian Hospital.
- Automation & collaboration – Sales and marketing teams work together on one easy-to-use, integrated platform. Design, schedule and analyze posts on social media platforms or target key accounts with email messages that create leads and increase sales.
- Digital asset management – Store, organize and share digital assets across teams in an office or around the world. With bespoke cataloging and searching, your team can easily find what they need, when they need it.
- Company and individual reports – Keep track of key performance indicators with reports. Create reports for teams and individuals across marketing channels and pull data directly from the portal.
- Brand management – Regardless of whether your teams are distributed locally or worldwide, you achieve uniform branding and messaging. In the Brand Center, you can save, create and edit related brand content such as custom templates, logos, marketing collateral and brand guidelines.
Marena Cosmos developed IMPGO from years of developing customer-specific marketing solutions for customers in various companies and industries. The automated and collaborative capabilities improve the effectiveness of corporate marketing and eliminate layers of disconnected technology and processes to bring teams together on one user-friendly platform.
Learn more about the benefits of marketing automation in Jack Weiss’ Forbes article Enterprise brand management, marketing automation and the often overlooked financial opportunities.
About Marena Cosmos
Marena Cosmos is an award-winning traditional and digital marketing agency that has built a leading custom SaaS all-in-one marketing platform called IMPGO. Our friendly, dedicated team works with our customers from start to finish, from conception to delivery, and offers a comprehensive support program. To find out more about Marena Cosmos and IMPGO, visit us at https://marenacosmos.com/ and https://impgo.com/.
President / CTO
SOURCE Marena Cosmos