The scary Halloween 2020 is not far away. Very soon you would see people in ghastly Halloween costumes or wearing freaky pumpkin masks and walking around. But did you know that Halloween is the fourth most popular holiday after Christmas, Thanksgiving, and Easter? It is also becoming a very popular retail and marketing event in the world, particularly in the US and UK, making it almost as profitable as Christmas and Easter. It is an exciting opportunity for companies to get creative and make their brand personalities shine through festival-themed marketing, social media marketing and fun messaging.
You don’t have to sell Halloween products to be part of Halloween MarketingAll you have to do is think outside the box and add a seasonal flavor to keep your customers and optimize sales. Halloween isn’t all about nasty tricks and scary fun. It also supports creative marketing campaigns. So you need to start preparing your Halloween marketing strategies right away and making them more engaging and fun!
It’s Halloween and the time has come for E-commerce Merchants start planning their holiday marketing ideas, and Halloween is the start, followed by Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Years. Buyers are already eagerly awaiting the Christmas sale to buy their favorite products at great discounts.
Here we present a Halloween platter to boost your ecommerce sales this holiday season.
Opt for dealer promotions
Merchant Promotions is a free feature from Google that enables Google Shopping advertisers to make their shopping advertisements more compelling by adding special offers like free gifts, special prices, and shipping benefits.
Once you’ve submitted a product data feed to Google Merchant Center and it’s approved, you’re ready to start creating promotions. The approved products are listed by Google at the top of SERP as shopping suggestions.
The holiday season offers countless topic-related marketing and advertising opportunities. Hence, you need to recognize the trend and adjust the graphics of your website and other channels like social media to make your customers feel more festive. The possibilities for vacation marketing ideas are endless!
For example, Halloween is almost here right now and it’s all about costumes, ghosts, pumpkins, tricks or treats. Then why not tweak your ecommerce platform with creepy graphics? When Christmas arrives, Santa Claus can change your artwork from scary to snowy. Create festive, attractive, and fun display ads for maximum conversions.
Social media marketing campaigns
This Halloween, while your holiday marketing ideas are being worked out, you should start cracking the festive discount offers on your social media platforms as social media platforms are heavily populated by your target audience and allow marketers easy access to trigger the psyche of their potential consumers.
There was a campaign of Starbucks on the social media platform Instagram, where Starbucks had very cleverly curated the names of their drinks with the creepy words and Halloween trends. This campaign has had a huge impact on social media.
Host competitions and user generated content campaigns
One of the most effective Halloween marketing strategies would be to host Halloween contests on your ecommerce website or run a user generated one Content Marketing Promotional activity campaign where you can invite your users to upload and submit their pictures in Halloween costumes by using a specific hashtag or connecting to a social media platform for some unique user generated content.
In return, you can gift cards or discount coupons to some of the best, scariest content. These types of activities can popularize your brand on social media platforms and at a very rapid pace.
Fanta’s Halloween Snapchat campaigns are a great and popular example of how an established brand can leverage social media for user-generated content marketing to drive sales over the staggering Christmas season. Fanta took the 2017 Halloween digital marketing campaign to a whole new level. Fanta used Snapchat’s 2017 success to create one of the best Halloween digital marketing campaigns out there. According to Mintel40% of Halloween shoppers use social media for inspiration. So it’s not surprising that Fanta’s sales have soared after the award-winning partnership with Snapchat.
They had to use Snapchat to scan the QR codes on the creepy Fanta limited edition packaging. Once you’ve scanned the QR codes, you’ll gain access to the brand’s Snapchat filters and lenses, including a china doll that sheds tears of Fanta. It also invited guests to step into an elevator and take a trip to the 13th floor for a virtual Halloween party with virtual reality (VR) surprises. Not only did they produce one of the most effective digital marketing campaigns of 2017, but they also enlisted the help of influencers to promote the marketing campaign and recreate the Snapchat filters using makeup and costumes. That’s what we call social media marketing done right.
Enjoy the platter
With Millennials being some of the biggest donors to the Halloween market, the increased use of online stores and e-commerce platforms keeps increasing online spending during the Halloween season. E-commerce companies should take advantage of this opportunity for improved Christmas sales in the future.
All of the above types of food are a perfect Halloween platter for ecommerce businesses. You can also try a variety of foods such as influencer marketing, email marketing, bundled offers, and push notifications to attract potential customers. Depending on your tastes and hunger pangs, consider adding or removing groceries for your e-commerce business from your Halloween platter.
ABOUT THE AUTHOR
Aashish is currently a content writer at Martech Cube. He is an avid and avid writer. His main areas of interest include treating different aspects of technology and confusing them with lay ideologies in order to find an interesting setting. His main interests range from