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The top digital marketing and digital media agencies in the US as of January, according to DesignRush

DesignRush published the ranking of the best digital marketing and digital agencies with a US presence in January. These experts are among the most qualified to grow businesses online in 2021.

NEW YORK, January 15, 2021 / PRNewswire-PRWeb / – With over 52% of companies planning to increase investments in digital transformation in 2021, the demand for digital channels, strategy and marketing experts will also increase.

DesignRush, B2B marketplace that connects brands with agencies, has published its ranking of Top digital agencies and Digital Marketing Experts with a US presence to help companies find the most trusted digital specialists and grow their online presence in the coming year.

The best agencies are:

1. The Snow Agency – thesnowagency.com

The Snow Agency is a team of digital marketing experts who specialize in Facebook, Instagram, Google, YouTube, email and SMS advertising.

The agency focuses on e-commerce and local businesses and has spent more $ 75 million across marketing platforms, generating total sales of over $ 250 million for its customers.

2. Evestar – evestar.com

Evestar is an e-commerce marketing agency founded by a unicorn entrepreneur.

The agency works with recognizable brand names and emerging startups and offers branding, conversion rate optimization (CRO), SEO, digital marketing campaigns including social media and email, and other services.

3rd HZ – hzdg.com

The digital agency HZ describes itself as a “30 year old start-up” to describe its extensive experience and its new approach to each project.

The agency specializes in a wide range of digital services, from branding to interactive design and development, and works with clients from a variety of industries.

4. Authority Solutions – Authoritysolutions.com
Expertise: web design, SEO, social media management and more

5. MESH Interactive – meshagency.com
Expertise: branding, web design, content marketing and more

6. Marketing Magnet – marketing-magnet.com
Expertise: business consulting, market research, branding and more

7. Bild Team – bild.team
Expertise: email marketing, social media marketing, graphic design and more

8. Grant Marketing – grantmarketing.com
Expertise: branding, content marketing, web design and more

9. Custom-made MM – Custom-made MM
Expertise: public relations, influencer marketing, branding and more

10. 97 Switch – 97switch.com
Expertise: advertising, content creation, SEO and more

11. Clicc Media Inc – cliccmedia.com
Expertise: social media marketing, content marketing, inbound marketing and more

12. Prime Media Designs – primemediadesigns.com
Expertise: email marketing, graphic design, business consulting and more

13. Logo Design Genius – logodesigngenius.com
Expertise: web design, branding, SEO and more

14th Jorge Pozo – jorgepozo.com
Expertise: web design, SEO, content marketing and more

15. Correctly digital – correctdigital.com
Expertise: reputation management, web design, PPC and more

16. Americanoize – americanoize.com
Expertise: influencer marketing, content creation, video production and more

17. Agency 10 – agentur.com
Expertise: social media marketing, content marketing, web design and more

18. FullStop – fullstop360.com
Expertise: graphic design, app development, software development and more

19. Branch and Bramble – branchandbramble.com
Expertise: Content Marketing, Social Media Marketing, Influencer Marketing and more

20. Relevance – relevance.digital
Expertise: branding, advertising, SEO and more

21. Flowium – flowium.com
Expertise: email marketing, e-commerce marketing, market research and more

22. Multi-market United States of America – multimarketingusa.com
Expertise: graphic design, video production, advertising and more

23. Agent CY – agent-cy.com
Expertise: social media marketing, web design, video production and more

24. PrimeGuide partner – primeguidepartners.com
Expertise: reputation management, copywriting, videography and more

25. Jives Media – jivesmedia.com
Expertise: video marketing, web design, SEO and more

26. Part Three – partthree.com
Expertise: app development, public relations, SEO and more

27. Agency partner – agencypartner.com
Expertise: PPC, content marketing, branding and more

Brands can explore the best digital marketing and digital agencies by location, size, average hourly rate, and portfolio on DesignRush.

About DesignRush: DesignRush.com is a B2B marketplace that connects brands with agencies. DesignRush caters to the world’s leading agencies including the best of digital agencies, logo design, branding, digital marketing, website design, e-commerce web design companies, and more.

Media contact

Emma Debeljak, DesignRush, 8008565417, [email protected]

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SOURCE DesignRush

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Ecommerce Business Strategies for Messenger Marketing YouTube Ad Services Launched

TipRanks

2 “Strong Buy” stocks that trade at strong discounts

Regardless of whether the markets are moving up or down, every investor loves a bargain. It’s exciting to find a valuable stock at a low price – and then see it appreciate in the medium to long term. The key for investors is finding options where the risk-reward combination works towards long-term benefit. So how are investors supposed to distinguish between the names who are ready to get back on their feet and those who are supposed to stay in the dumps? That’s what the pros on Wall Street are for. Using TipRanks’ database, we identified two seedy stocks that analysts believe are preparing for a rebound. Despite the heavy losses over the past 52 weeks, the two tickers have received enough street praise to earn a consensus rating of “Strong Buy”. Theravance Biopharma (TBPH) We’re starting Theravance, a biopharmaceutical company focused on developing organ-specific drugs. The current pipeline includes drug candidates for the treatment of inflammatory lung and bowel diseases and neuro-orthostatic hypotension. The research programs range from phase 1 to phase 3 studies. Theravance already has YUPELRI on the market as a COPD treatment. YUPELRI accounts for the lion’s share of Theravance’s sales, reaching $ 18.3 million in the third quarter. This was an increase of 47% over the previous year and a 124% increase in YUPELRI sales. Of greater interest to investors is Trelegy Ellipta, GlaxoSmithKline’s new once-daily inhalation drug developed as a maintenance therapy for asthma and approved by the FDA in September 2020. With this approval, Theravance receives a portion of the income of a drug with a broad potential audience as asthma affects more than 350 million people worldwide. Theravance owns licensing rights to Trelegy with an estimated income of 5.5% to 8.5% of total sales. Trelegy was originally approved in the United States as the first triple once-daily single inhaler therapy for the treatment of COPD. Like many biopharmaceuticals, Theravance has a high overhead and the approved drugs are at the beginning of their profitable lives. This keeps net income and sales low, at least for the short term, and results in a discounted share price – TBPH has declined 32% in the past 52 weeks. Analyst Geoff Porges, who covers the stock for Leerink, remains bullish on Theravance, largely due to the combination of its robust pipeline and approved treatments for lung disease. “Theravance’s respiratory drugs are the top short-term valuation drivers … We are still forecasting ~ $ 2.4 billion in WW triple sales at peak times (2027E). In addition to TBPH’s commercial / partnership assets, the company is also developing an improved JAK inhibitor (JAKi) in collaboration with JNJ (OP) for inflammatory bowel disease (IBD) and a norepinephrine and serotonin reuptake inhibitor (NSRI) TD-9855 (ampreloxetine) for neurogenic orthostatic hypotension (nOH). Each of these drugs uses the novel delivery of unique compounds against proven mechanisms of action and, due to their broader therapeutic window, could offer superior safety and / or treatment effects, ”said Porges. To that end, Porges rates TBPH as outperforming (i.e. buying) and giving it a price target of $ 35, which is an impressive uptrend of 104% for a year. (To see Porges’ track record, click here.) There are 5 total reviews and all are for sale, making the consensus on strong buying unanimous. TBPH shares are priced at $ 16.95, and their average target price of $ 33.60 indicates an upward movement of 97% from that level. (See TBPH stock analysis on TipRanks) NiSource, Inc. (NI) We are starting a utility holding company with subsidiaries in the natural gas and electricity sectors. NiSource supplies power and gas to over 4 million customers in Indiana, Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania, and Virginia. The majority of NiSource’s customers, approximately 88%, are in the gas sector. The company’s electrical operations only serve customers in Indiana. The company had third-quarter revenues of $ 902 million, up from $ 962 in the previous quarter and $ 931 in the year-ago quarter. Overall, however, sales are in line with the company’s historical pattern: the second and third quarters are relatively low, while return on sales rises with the cold weather in the fourth quarter and highs in the first quarter. This is typical of utility companies in North America. Despite lower year-over-year sales, NiSource was confident enough to maintain its dividend payment and keep it steady at 21 cents per common share through 2020. This corresponds to an annual return of 84 cents and a return of 3.8%. Not only was the company confident of paying returns to shareholders, but also confident of investing heavily in renewable energy sources. The company has an investment plan for fiscal year 20 of more than $ 1.7 billion and expects fiscal year 21 to reach $ 1.3 billion. These expenses will fund “green” energy projects. NI is currently trading at $ 21.67, a notable distance from its 52-week low. However, one analyst believes that this lower stock price is an attractive entry point for investors today. Argus analyst Gary Hovis rates NI a Buy along with a price target of $ 32. This number implies an upward movement of 48% from the current level. (To see Hovis’ track record, click here.) “NI stocks appear to be valued cheaply at 18.1 times our EPS estimate for 2021, which is below the average multiple of 21.6 for comparable power companies. and gas supplier, “said Hovis. “NiSource could also become a buyout target as larger utilities and private equity firms have bought smaller utilities because of their stable earnings growth and above-average dividend yields.” Overall, Wall Street sees a clear path for NiSource – a fact that emerges from Strong Buy’s unanimous consensus rating based on three recent buy-side ratings. The shares are selling for $ 21.68, and the average price target of $ 28.75 indicates an upside of ~ 32% over the one-year period. (See NI Stock Analysis on TipRanks.) To find great ideas for trading rundown

Networking as self-care and more from Bayer Marketing Chief Patricia Corsi

Patricia Corsi has learned many lessons over the course of her career, but the most important one is one that fell right under our noses (when we were able to travel) – First, put on your own oxygen mask before helping others.

Patricia held many outstanding positions in the CPG area before moving to the healthcare industry as Global Chief Marketing & Digital Officer of Bayer Consumer Health. She is more than familiar with the specific skills required to be a successful marketer. But it is her personal beliefs and life experiences that have made her the marketing force she is today. From the first encounter with the leadership of her grandfather and father to adopting her Latin American heritage rather than fighting the stereotype, Patricia offers the community something that many leaders find it difficult to portray – sincerity.

Read on to learn more about how Patricia makes real connections, the central role education plays in her life, and why she believes in the power of yes when it comes to mental health and self-care.

Tell us what you are doing now.

I am Global Chief Marketing and Digital Officer for Bayer Consumer Health. In my role, I am responsible for leading the digital transformation program across functionalities, driving the modernization of marketing with greater creativity, and building marketing, digital and sales skills to support the various teams that serve our client and customer needs.

In short, my goal is to humanize science in a consumer-oriented way and at the same time to embed the learning and performance culture in the teams.

How did you get to where you are today

The learning and inspiring guidance from my grandfather and father, both self-made entrepreneurs, had a massive impact on my values, principles and work ethic. I started working with them very early, watching how they did the work and how they led their teams. They were truly servant leaders with their customers, teams, and communities at the center of every decision. Courage was also an important driver – courage to take on different roles, industries, countries and locations outside my comfort zone.

Women often attribute much of their success to the support of the people they surround themselves with. How do you maintain strong professional relationships as you grow in your career?

My main support comes from my home – my husband and son. My husband (who primarily postponed my career and stopped working when we left Brazil over a decade ago) has been fundamental to my professional development. I’m also grateful for the friends, sponsors, and mentors who continue to support me and invest time in me – many of them ex-bosses who believe in my potential. It continues to motivate me to stay on course.

The deep concern for your connections and the way you cultivate those relationships will go without saying.

It’s important to cultivate and maintain relationships. One thing that works for me is connecting when it makes sense, sharing ideas, asking for their points of view, and offering any assistance I can possibly provide. These connections are not determined by professional gain or interest. It’s easy to connect when you really care about the people you talk to. The deep concern for your connections and the way you cultivate those relationships will go without saying.

What is one way in which you have invested in yourself that has made the most impact over your career? What about last year?

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What does marketing have to do with badly advised consumer behavior?

Researchers from the University of Hawaii and the University of Florida published a new article in the Marketing magazine which argues that a biological representation of human behavior, particularly undesirable behavior, is beneficial to human beings. This biological perspective can complement the traditional psychological, anthropological, and economic perspectives on consumption, especially with regard to the important issue of self-control.

The study included in the Marketing magazine, entitled “Consumer Self-Regulation and the Life Sciences: Implications for Marketing Actors” and written by Yanmei Zheng and Joe Alba.

Society’s understanding of human disease is constantly evolving. Many ill-advised consumer behaviors are traditionally viewed through a non-biological lens, often neglecting the underlying biological cause of such behaviors. This research looks at two biological areas that have produced a tsunami of knowledge in recent years: neuroscience and genetics. A review of the biological literature shows that many undesirable consumer behaviors are biologically rooted in the brain and genes. These biological insights have important implications for public policy, marketing practices, and consumer wellbeing.

However, the researchers argue that biological insights won’t directly translate into improved wellbeing if those insights don’t impress the many marketing stakeholders. They also argue that the road to welfare-enhancing policies will be rocky if laypeople resist the effects of biology. They sought to understand the existing beliefs of laypeople about biological causes and to assess how those beliefs can be shaped by insights from the biological sciences.

To this end, the researchers conducted 10 studies to examine lay beliefs and biological responses to biological causes. Zheng explains: “Overall, we find considerable resistance to biological causes, partly due to the deeply rooted belief in mind-body dualism. Furthermore, the studies show that the acceptance of biology as a causal explanation of human behavior varies Function of depicting biological causation, the nature of the behavior, the extent of the actor’s deliberation, and the individual differences of the external observer. Optimistically, the studies also suggest that acceptance of biological causation can be influenced by marketing science and marketing practice. ”

Biological causation has several effects. First, if biological causation is widely accepted by the public, policymakers’ efforts to regulate certain products and protect certain consumers will find more public support. In addition, measures that focus on prevention (e.g. investing in good quality parenting, social and family support programs, etc.) will be more popular. Second, bio-causation for some companies (e.g. unhealthy food and weight loss programs) can lead to greater public scrutiny and change business models for others (e.g. health and insurance industries). Biological causation can also open new opportunities for companies that offer social benefits and self-improvement opportunities. Third, biological causation will improve consumer self-image, which can lead to improved well-being. It will also improve understanding of others, which can lead to more empathy and mutual respect.

Alba says, “We believe that a biological representation of human behavior can benefit human beings. Additionally, we believe that marketing can play a crucial role in facilitating public understanding and acceptance of biological causes. A better understanding of biological foundations of behavior should reduce morale. ” Encourage ranting and empathy towards those with poor self-control and other “flaws” – including depression, indecision, social awkwardness, infidelity, and even lack of empathy – for whom the biological and psychological causes are falsely separated. Understanding of biological causes is increasing, as well as compassion, mutual understanding and social well-being. “

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For full article and author contact information, see: https: //.doi.org /10.1177 /0022242920983271

About the Marketing magazine

The Marketing magazine develops and disseminates knowledge on real-world marketing issues that are useful to scientists, educators, managers, policymakers, consumers, and other social stakeholders around the world. Published by the American Marketing Association since its inception in 1936, JM has been instrumental in shaping the content and boundaries of the marketing discipline. Christine Moorman (T. Austin Finch, senior professor of business administration at Duke University’s Fuqua School of Business) is the current editor-in-chief.

https: //.www.ama.org /jm

About the American Marketing Association (AMA)

As the largest chapter-based marketing association in the world, marketing and sales professionals trust the AMA to find out what’s next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses across North America. The AMA hosts award-winning content, PCM® Professional certifications, world-class academic journals, and industry-leading training events and conferences.
https: //.www.ama.org

Disclaimer: AAAS and EurekAlert! are not responsible for the correctness of the press releases published on EurekAlert! by contributing institutions or to use information through the EurekAlert system.

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Watch out for these challenges in 2021

Weapon sculpture with binoculars in front of a harbor

PHOTO:
Reid Naaykens


Digital transformation, interconnectivity and data protection will be big trends at Martech in 2021 – that’s what we noticed in yesterday’s post. I switched gears and asked marketing managers from Amplitude, Movable Ink, Segment and my colleagues at Braze what challenges to expect this year and how best to prepare for the end of COVID-19. Here’s what they had to say.

Actionable data and a single view of the customer are paramount to any marketing strategy

Data will remain a huge trend in 2021 as companies continue to collect mountains of customer data. The problem remains that much of this data is disconnected and unusable. Customers want brands to hear, understand, and act on their data. However, this still doesn’t happen across the board due to disparate data sources, marketing technologies that don’t work well together, and an inability to generate insights that translate into actionable insights.

“A lot of companies don’t have anywhere near a comprehensive view of a customer to respond to today,” he said Will Crocker Hay, VP for customer and partner marketing at Braze. “This point of view will be more and more difficult to construct the longer you leave the project behind. It is martech’s challenge to make this migration as easy as possible so that more companies can offer better and more connected customer experiences. “

Peter Reinhardt, CEO and co-founder of segment goes one step further to connect clean data with companies that are finally realizing the promise of artificial intelligence (AI) and machine learning (ML). “In the next five years, companies will have clean, good data that will enable them to leverage the power of AI / ML applications, for example to automatically rate their content or to get the right product in front of customers. Consumer organizations will see the greatest and fastest improvement in their AI / ML applications when they test and iterate with customers. While these use cases like content ranking may not seem futuristic, they will have a significant impact on bottom line and enable an innovative customer experience. “

Clean and connected data should be a priority for every business in 2021. For those who are proactive with data, the benefits translate into better experiences for your customers, resulting in better customer loyalty and sales. For companies that hesitate, the emerging data protection regulation will also serve as a compelling function to take their data practices more seriously and focus more on first-party data.

Related article: How Marketers Can Break Their Third Party Data Habits

How should organizations plan the “end” of COVID-19?

This is the billion dollar question. With a vaccine approved by most governments and distribution plans already in full swing, everyone at the end of the tunnel will see light. Companies with a strong digital infrastructure are already well positioned to weather unforeseen changes. However, similar to COVID, there remains a lot of uncertainty that has become the modus operandi of the pandemic.

Crocker Hay urged companies to look for technology designed for agility: “COVID-19 will change the game forever. Even with a widely available vaccine, consumer behavior will change significantly in the years to come, and the habits people develop digitally will in many cases persist. Organizations should continue to focus on flexible and interoperable technologies that meet the needs of their customers in any situation. “

Julio Lopez, Head of Customer Strategy and Retail Practice, leads Movable ink, took a silver lining on how marketers should approach 2021: “Take advantage of your newfound freedom. The pandemic turned the marketing playbook on its head – everything from the campaign idea to execution was subject to change as teams needed to become more agile. QA processes that used to take weeks have now been compressed into hours. Digital transformation efforts have been cut by years. Management is now more willing to try new things, be it technology or strategy. So don’t be afraid of it. “

One strategy that shouldn’t let any marketer fail: Put your customers’ interests first. Make an effort to understand them and to serve their needs – not your own. This not only leads to a satisfied customer, but also improves customer loyalty and lifelong value. “You need to understand what your users are actually doing when dealing with your brand. It’s no longer enough just to know that they visited your website, signed up for your product, or clicked on one of your ads, ”said Jake Schlan, Director of Growth Marketing Operations at amplitude. “Marketing and product teams need to have a complete, end-to-end retention, engagement and acquisition engine that will be up and running in 2021.”

Similar to 2020, there are many unknowns this year. The advice from these marketing managers will give you an overview of the strategy and tactics to best prepare for 2021 and beyond.

Related article: 6 Words Customer Experience Leaders Should Watch Out For

Rod McLeod is Senior Director of Communications at soldering, a comprehensive customer loyalty platform with more than 900 customers worldwide. Before joining Braze, he was Vice President of Communications at Kik, a popular chat platform that created the Kin cryptocurrency.

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How Sustainability Can Increase Marketing Resilience for CPGs | 2021-01-11



















How sustainability can increase marketing resiliency for CPGs | 2021-01-11 | Packaging strategies




and Tags, as close as possible to the opening day.
Creation date: December 18, 2015
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How deepfakes can transform fashion advertising

A Zalando campaign for 2018 with model Cara Delevingne in 290,000 localized ads was carried out using deepfake technology to create a range of alternative recordings and language fonts. Now that the algorithms for manipulating and synthesizing media are getting more powerful, the fashion industry is starting to notice.

In the tech world, deepfakes specifically refer to media made with artificial intelligence and referred to as generative adversarial networks. Deepfakes are video or audio that has been modified, e.g. By changing a face, the words spoken or the language used. The term was first coined in 2017 on the Internet by combining “deep learning” and “fakes”.

According to Infinitizer, the specialist micro-targeting agency that worked on the campaign, Zalando’s campaign ran on Facebook in 12 countries and received 180 million impressions on social media.

Advances in technology have made it more difficult to distinguish between real and manufactured media. Deepfakes get a bad rap, not least because most of them are fake pornography. Critics also point out the dangers of political deepfakes, which could lead to compelling false news. “Any digital window to the real world can sometimes be fooled and faked,” confirms Sunny Dhillon, a VC who has invested in a deepfake marketing company.

© Graphics by Vogue Business

Like an increasing number of marketers and investors, Dhillon emphasizes the “absolutely positive” uses of the technology. As Covid-19 bans restrict personal activities and advertisers explore digital technologiesDeepfakes have significant potential for experimental marketing. According to Dima Shvets, co-founder of Reface, face-swapping technology that used to take weeks to complete can now be completed in minutes. The result is “Hollywood quality”.

Experience marketing is typically related to the physical environment, such as Pop-up storesHowever, deepfake technology can bring experimental marketing directly to consumers online, Dhillon says. Examples could be interactive fashion weeks or game experiences, he says.

Dynamic influencer marketing

Dynamic campaigns – the term for large-scale, micro-targeted ads – are becoming a key tool in a marketer’s arsenal. Deepfakes have the potential to help brands reach customers with targeted and personalized messages. For influencers and celebrities, deepfakes are helping expand their reach by agreeing to start a fashion ad campaign and modeling clothing without even showing up for a photo shoot. Millions of different deepfake ads can be served instantly on platforms like Facebook, while up to 100 different influencer ads can be served for different audiences, says Simon Lejeune, a growth marketing consultant.

It’s not a huge leap into a world where digital identities like Gaming avatars already overlap with real identities while CGI models mix with real influencers. Imagine a new deal where a brand influencer provides a sample of 15 minutes of audio content and a few video recordings. Using deepfake technology, a brand can convert that content into thousands of hyper-targeted ads. “Influencers could start licensing their faces and voices to brands,” says Lejeune. “A computer can reproduce their faces and voices in 16 different languages ​​or poses and select the most compelling one.”

Over the past year, brands have focused on licensing and using content produced by influencers and using it as ads through their branded channels instead of paying influencers to post on their own feeds, says Emily Hall, campaign director at the marketing agency Goat with offices in London, New York and Singapore. By acquiring usage rights, brands can choose subtitles that better suit their tone of voice or make various cuts and edits of the content to post on what they consider most effective social media with available metrics. “It gives brands an element of control,” says Hall.

The organic influencer salary usually costs 5 percent more, but the purchase of usage rights can cost 20 to 30 percent more than the original fee. “It’s still very good value for money,” says Hall. “The influencers are still creating content and doing the heavy lifting for the brands.”

Dynamic voiceover and deepfake videos offer tremendous potential for marketing professionals in many industries. A 2019 malaria awareness ad with David Beckham, who speaks nine languages, showed how deepfakes can expand the reach of a public message and get 400 million impressions worldwide in two months.

Deepfakes can also support influencers and content creators who are being asked to create more live content but may not be exceptional performers in all media, says Dhillon. Hall agrees, “You take away the risk of a human element while still maintaining a human touch.”

Hyper-personalized advertising

Chinese technology companies continue to use deepfakes in marketing. in the a white paper from July 2020 Regarding its plans for AI, Chinese tech giant Tencent stresses that deepfakes is not just about “faking” and “fooling,” it is an extremely creative and breakthrough technology ”. The company urged regulators not to contain this emerging technology trend. For fashion, Tencent cited how deepfakes can display outfits on a wider range of models with different skin tones, sizes and weights. When consumers see products as an extension of themselves, they are willing to buy more, pay a higher price, and stand up for friends. Harvard Business Review found.

Deepfakes can provide a route to “very quick understanding” for customers viewing a brand’s new collections, says Matthew Drinkwater, head of the Fashion Innovation Agency (FIA) at the London College of Fashion. He started conducting deepfake experiments in 2019 when Microsoft sponsored a project that allowed its team to insert consumers into ads. “It’s not about fit. It’s about giving you a first impression of what something might look like.”

This month Gucci partnered with the software company Niantic a new collaboration with The North Face in a game of Pokémon Go. “Imagine if Gucci could go one step further and send their 50 best customers personalized videos of themselves with the new collection,” says Shvets of Reface AI. In 2020, Reface AI allowed users to virtually try on Gucci clothing as part of a trial with Kering, resulting in a million swaps in a single day.

A demo how FIA, Superpersonal,

Marvel’s Kevin Feige reveals how the Mandalorian inspired WandaVision Marketing

Kevin Feige, Marvel’s chief creative officer, shares how The Mandalorian “inspired” marketing behind it WandaVision, the first Marvel Studios series to come to Disney + this week. Filming on the Elizabeth Olsen and Paul Bettany series began in November 2019, around the time the first live action started war of stars The series was released as a day 1 title on Disney’s newly launched streaming service. From there, Marvel watched the Disney marketing help do The Mandalorian a series of events the quickly replaced Netflix Strange things as the the most popular digital series in its first week of release.

“On WandaVisionWe were all out long before we saw The Mandalorian“Said the president and producer of Marvel Studios on Sunday during a virtual press conference accompanied by ComicBook.com. “There are many, many The Mandalorian That’s what inspired us at Marvel Studios, not least the StageCraft [integrated virtual production platform] which we are using for some upcoming projects. “

Over two seasons of the Most wanted MandaloriansFeige said, “It was amazing to see the marketing job Disney did at the event.”

Feige then repeated that WandaVision and Marvels other television projects – including The falcon and the winter soldier, Release in March, as well Loki and Hawk Eye, coming out later this year – are “just as important as the projects that hit theaters … you have certainly shown you can do that on Disney + Mandalorians. “

For the first time the MCU’s film and television side will link together by sharing characters and story threads between the big and small screen. The events of WandaVision lead into the feature films Spider-Man 3 and Doctor Strange in the multiverse of madnessand becomes an adult Monica Rambeau (Teyonah Parris) let them return opposite Carol Danvers (Brie Larson) in theatrical release Captain Marvel 2.

To like The MandalorianThe episodes of the Marvel Studios shows will be released weekly on Fridays thereafter WandaVision starts phase four of the MCU with a rare Premiere of the series with two episodes.

Feige noted that some competing streaming services are releasing an entire season at a time, but Marvel prefers the “funny week-to-week discussion”. Feige believes Disney + “was very smart about falling [episodes] weekly “and credits these weekly conversations to add buzz and excitement The Mandalorian – something to look forward to WandaVision.

Actors are Elizabeth Olsen, Paul Bettany, Kathryn Hahn, Teyonah Parris, Kat Dennings and Randall Park. WandaVision Premiere on January 15th on Disney +.

If you haven’t signed up for Disney + yet, You can try it out here. Note: If you buy any of the fantastic independently selected products featured here, we may receive a small commission from the retailer. Thank you for your support.

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Logiq appoints Lea Hickman, a tech industry veteran, to its board of directors





Logiq appoints Lea Hickman, a tech industry veteran, to its board of directors

















































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